Branding and Visuals

There are some really great things about the Branding and Visual assets. Most importantly they help you increase your conversion and even the trust for your store. They’re dynamic which meaning that we’re continuously improving them, making them even better – without you having to re-integrate them.

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Use the logo together with suggested Klarna text or text that explains our products.

  • Free placement within your image.
  • Mind the clear space of the logo - about the height of the “K” all around.
  • Don’t use the logo smaller than a height of 32 px.

Klarna-hosted versions (CDN)

Using Klarna’s logotype generates trust and increases your conversion. Use the provided URLs to replace the source of any old Klarna logotypes. Once you’ve done this, you’ll never have to update your Klarna logotype again. We host them for you, ensuring maximum availability and fast loading times.


We provide you with both png and svg format of the logo. If you prefer using png just copy the url below; if you prefer using the svg format, simply replace .png with .svg, you won’t need to add any width then.

PNG version:

SVG version:

Payment method display

What it is: An image that in a clear, structured and appealing way informs the consumer about the payment methods that are available in your store. Klarna’s presence as enabler and guarantor of a simple purchase process is also conveyed.

Where it’s used: On the landing page of a web store using Klarna Checkout.

  • If you do not use Klarna Checkout you should instead use the Klarna logo as described above

What it does: It increases conversion by informing consumers about the available payment methods and the simple purchase process to be expected. It’s always up-to-date without any further efforts from your side.