Step by step - bring the new look of Sofort and Klarna into your store.

Welcome to a brand new world of Klarna and Sofort. Twelve years at the centre of online shopping has taught us what really matters to modern consumers, and we know that really matters to you. We’re changing the way we look, speak and function. All of it. Every touch point where your customers interact with us will be better looking, smarter and more intuitive. Since we started, our aim has been to make it smooother for your customers to shop.  We are convinced it will make a difference to them, which will also make a difference for your growth.

Klarna payment methods: Pay now, Pay later, Slice it

Klarna offers three payment methods to cover all consumer needs - Pay now, Pay later and Slice it. Each payment method is associated with a badge which includes a unique icon together with the Klarna logo.

Pay now.

Pay later.

Slice it.

Customers who want to pay in full at checkout can do it quickly and securely with Klarnas Pay now-option - using credit/debit card or Direct bank transfer: Klarna Direkt, Sofort, SEPA Direct Debit.The option to buy now and pay later makes buying quicker and easier for customers: no need to fill out lengthy personal details or card numbers online.Your customers can spread the cost of their purchases at a low interest rate, giving them flexibility and increased purchasing power. Our unique credit application requires minimal information and takes just seconds to complete
Instant payments options:
Direct bank transfer
Card (Visa, MasterCard)
Buy now. Pay later options:
Pay in x days
Pay at the end of (month x)
Financing options:
Installment plans
Flexible financing plans


How to display Sofort.

In your Checkout.

This is the standard badge for displaying “Sofort.” in your shop:

1. Checkout with text (preferred)

(If you would rather display the .png of the logo, change the '.svg' to '.png' in the CDN link URL.)

CDN LinkName of payment methodCheckout description of payment method
German und direkt bezahlen per Online-Banking
English Bank TransferSimple and secure.
French Bancaire.Payez en toute securité.
Dutch overschrijving.Betaal veilig via je bank.
Italian Diretto.Semplice e sicuro.
Spanish Bancaria Online. Rápido y seguro.
Polish elektroniczny.Szybko i bezpiecznie.


2. Checkout without text

If it is not possible to have text beside the payment badges, we recommend using descriptive badges:

CDN Link

(If you would rather display the .png of the logo, change the '.svg' to '.png' in the CDN link URL.)



3. Narrow checkout

If you have a narrow checkout and only the possibility to place a payment badge in a height between min. 16 px and max. 32 px, please click here for more information.

Outside your checkout

1. Present payment methods in the footer

Descriptive badges can be used outside of checkout, when you want to show which specific payment options from Klarna or Sofort are available in your Shop.


2. Use dedicated landing pages

We created landing pages with the most important information about this payment method for consumers. You link to these pages or you can integrate them into your website.
As we host these pages, we also make sure that the content is always up-to-date.

3. Longer description texts

Here you can download an Excel sheet with longer descriptions and explanation texts of the payment method in different languages.
Feel free to use these text on your website / own landing pages to give your customers more information about Klarna Group, Sofort GmbH and our payment method:

Click here to download description texts.