What is On-Site Messaging?

Consumers are not always aware of the different credit and financing options available to them before they reach the checkout. Knowing that financing is available early on can influence the purchase decision.

On-Site Messaging is a platform that enables you to add tailored messaging to your website. With On-Site Messaging you can let shoppers know about the different payment options you have available as they browse your site. By using Klarna, customers have access to our flexible payment options in the checkout; On-Site Messaging is a great way to let them know even before they decide to buy.

What are the available messaging options?

Credit promotions

What?

Promote financing and monthly payments with credit promotions.

Where?

Product and cart pages. Ideally below or next to the product price or cart total.

When?

Include these placements whenever you display prices. Klarna will display the most relevant message, or not load any content if for example a payment option would not be available.

Top-strip promotions

What?

Generic and payment method specific messaging.

Where?

Home page and landing pages. Ideally below the top navigation bar.

When?

Add these full-width placements to the header of your site to let your users know that they can pay with Klarna from the get-go.

What?

Show your available payment methods with Klarna.

Where?

Footer or in sidebar. It is recommended to use one type, but both can be used.

When?

Add these placements to the footer or the sidebar sitewide to always let your users know how they can pay.

Banners

What?

Generic and payment method specific messaging.

Where?

Home page and landing pages.

When?

Banner placements will render content in all cases. Utilize these to support other marketing efforts(). For EU click here . For US click here .

Information page messaging

What?

Messaging explaining Klarna and including more details about the available payment methods.

Where?

Dedicated information page.

When?

This page should be stand-alone and can be linked to when referencing your partnership with Klarna on other pages or in external campaigns such as social media or newsletters.